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Love in Kyo was created by Elisabetta Gazzotti in January 2013. After having acquired a vast experience in her family knitwear company, Elisabetta decided to set out on her own adventure. Taking inspiration from the family company´s archives she created a line for babies where the classic garments are reinterpreted with a modern twist, while at the same time retaining their elegant and chic original identity. Reinterpreting the classics is the main theme for this new collection, merging the English allure with the most ancient techniques of Italian knitting to create a collection where each single feature is meticulously researched and worked to perfection. Love in Kyo is characterised by extreme attention to details, always sourcing the finest quality materials, like 100% merino wool, 100% cashmere, 100% cotton and using only buttons made out mother of pearl. The greatness of these garments is that they are practical since they can all be machine washed without losing the softness of its yarns. All the materials are guaranteed as not processed with chemical agents, potentially harming the health children. The company has dressed princes and celebrities, demonstrating the ability to meet the most ambitious requests. The trademark values of Maglieria Italiana have allowed it to successfully introduce it s brand “LOVE in KYO” in top level retail shops throughout Europe (Italy, France, Belgium, Germany, England, Norway, etc.) as well as Russia, Ukraine, Kazakhstan, China and Brazil.

ELISABETTA GAZZOTTI/LOVEINKYÒ dal veneto al royal baby

Founded by Elisabetta Gazzotti in 2013, the childrenswear brand Loveinkyò managed to catch the attention of the duchess of Cambridge, Kate Middleton, and the princess of Norway, Mette-Marit. Dov’era a 18 anni e chi erano i suoi idoli? A 18 anni, una volta diplomata, facevo i provini per entrare all’Accademia di Arte Drammatica di Roma. Ero appassionata di teatro, in particolare il teatro dell’assurdo.

Quando e come è nata l’idea di Loveinkyò? Sono figlia d’arte: i miei genitori avevano un maglificio in Veneto (fondato nel 1947), dove sono entrata nel 1997 facendo una bella gavetta. Nel 2011 l’azienda ha chiuso. Nel 2012 mio marito mi ha spronata a mettermi in gioco con la mia visione di impresa. Nel gennaio del 2013 è nata Maglieria Italiana, con il brand Loveinkyò, un nome legato al brand Kyobaby, fondato da mio padre. Love come amore, e kyò come legame con la mia storia.

Quale la filosofia del brand? Qualità, made in Italy, purezza delle materie prime, semplicità, praticità sono i valori portanti di Loveinkyò. Cerchiamo di innovare il classico, lavoro non facile.